I’m endlessly fascinated by human psychology—understanding what drives people, what shapes their decisions, and most importantly, the “why” behind it all. That curiosity naturally led me into the world of market research, where I’ve been happily immersed since 2003.

For me, market research isn’t just a profession—it’s a way of life. I thrive on uncovering insights, spotting trends, and using data to craft smart, strategic decisions. As a strategic partner, I focus on identifying the right technologies to fuel growth, building meaningful partnerships to ensure profitability, and implementing seamless operations that keep businesses running like clockwork.

My journey has taken me across the globe—setting up and running businesses in the USA, UK, Europe, and Africa. Along the way, I’ve developed a deep appreciation for cultural nuance, which has made me especially skilled in cross-cultura communication and diagnosing organizational dynamics. I genuinely love what I do. It’s not a job—it’s my passion, my lifestyle, and a daily opportunity to learn, connect, and make an impact.